Privacy Policy

Wound Concierge (“Wound Concierge,” “we,” “our,” or “us”) provides this Privacy Policy to explain how we collect, use, share, and safeguard personal information when you visit woundconcierge.com, use our services, make purchases, or communicate with us (collectively, the “Services”).

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This Privacy Policy is intended to meet the requirements of the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable privacy laws. By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy. If you do not agree, please do not use the Services.

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1. Policy Updates

We may modify this Privacy Policy periodically to reflect changes in our operations, technologies, legal obligations, or business practices. Any updates will be posted on the Site with an updated revision date and take any other steps required by applicable law.

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2. Scope and Notice at Collection (California Residents)

At or before the time personal information is collected, we inform California residents of the categories of personal information collected, the purposes for which the information is used, and whether such information is sold or shared.

We do not use sensitive personal information for purposes beyond those permitted by the CPRA.

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3. Categories of Personal Information Collected

Over the past 12 months, Wound Concierge has collected the following categories of personal information:

A. Information You Provide Directly

• Identifiers (name, email address, phone number, mailing address)

• Commercial information (order details, billing/shipping address, purchase history)

• Account information (usernames, passwords, authentication credentials)

• Customer service communications and inquiry content

• Tebra Electronic Medical Record information

B. Information Collected Automatically

• Internet or electronic network activity (IP address, browser type, device identifiers, pages visited, access timestamps)

• Approximate geolocation information derived from IP address

C. Information from Third Parties

• E-commerce and hosting platforms (such as Shopify and Wix)

• Payment processors and fraud-prevention providers

• Marketing, analytics, and advertising partners

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4. Business and Commercial Purposes for Use

Personal information is collected and used for the following purposes:

• Providing, operating, and maintaining the Services

• Processing transactions and managing accounts

• Communicating with users, including customer support

• Marketing and promotional activities (subject to opt-out rights)

• Improving website functionality, performance, and security

• Preventing fraud, abuse, and unauthorized access

• Complying with legal, regulatory, and contractual obligations

• Enforcing applicable terms and policies

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5. Sensitive Personal Information

Sensitive personal information, as defined by California law, is used only to:

• Perform services reasonably expected by users

• Ensure security and integrity of the Services

• Comply with applicable laws

Wound Concierge does not use sensitive personal information to infer personal characteristics or for cross-context behavioral profiling.

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6. Cookies and Tracking Technologies

We and our service providers use cookies, web beacons, pixels, and similar technologies to:

• Enable essential site functions

• Understand user interactions with the Site

• Measure marketing effectiveness

• Improve overall user experience

You may control cookies through your browser settings. Limiting cookies may affect functionality. The Site does not currently respond to “Do Not Track” browser signals.

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7. Disclosure of Personal Information

We may disclose personal information to the following categories of recipients:

• Service providers and vendors that assist with operations (payment processing, fulfillment, analytics, hosting)

• Advertising and marketing partners

• Professional advisors and legal authorities, when required

• Other parties at your direction or with your consent

Categories Disclosed in the Prior 12 Months

Category

Recipient Types

Identifiers

Service providers, marketing partners

Commercial information

Service providers

Internet/network activity

Analytics providers

Geolocation (IP-based)

Analytics providers

We do not disclose sensitive personal information except as permitted by law.

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8. Sale or Sharing of Personal Information

Wound Concierge does not sell personal information for monetary consideration.

We may share limited personal information for cross-context behavioral advertising or analytics purposes as permitted by California law. California residents have the right to opt out of such sharing.

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9. California Privacy Rights

California residents have the right to:

• Know what personal information is collected, used, disclosed, or shared

• Access a copy of their personal information

• Request correction of inaccurate personal information

• Request deletion of personal information (subject to exceptions)

• Limit the use and disclosure of sensitive personal information

• Opt out of the sale or sharing of personal information

• Not be discriminated against for exercising privacy rights

Exercising Your Rights

Requests may be submitted by contacting us using the information below. Identity verification may be required before requests are fulfilled.

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10. Data Retention

Personal information is retained only as long as reasonably necessary to fulfill business purposes, comply with legal obligations, resolve disputes, and enforce agreements.

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11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no security measures are infallible, and absolute security cannot be guaranteed.

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12. Children’s Information

The Services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If such information is identified, it will be deleted promptly.

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13. Third-Party Websites

Our Services may contain links to third-party websites. Wound Concierge is not responsible for the privacy practices or content of those websites.

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14. International Data Transfers

Personal information may be processed and stored in the United States or other jurisdictions. Where required, we implement appropriate safeguards to protect personal information in cross-border transfers.

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15. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, please contact:

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Email: info@woundconcierge.com

Mailing Address:
Wound Concierge
1259 El Camino Real PMB #1293

Menlo Park, CA 94025